This would fulfil my desire to merge art and type for this project. I like the idea of experimenting with hand-drawn animation to create my “Type on TV” ads, titles, idents etc. (Source: “Broad City (2014)” by Aaron Armstrong, from Art of the Title, August 11, 2015, at: (Accessed ) Before every episode this combination of form and color ignites like a perfect seven-second bomb, sweeping the viewer into Abbi and Ilana’s adventures amid the effervescent backdrop of New York City.” Though each sequence is different, their dual constants are Perry’s hand-drawn linework, loose and imperfect, and a seizuring neon palette punctuated with black and white. The sequences, each a mere seven seconds long and set to the same percussive jingle, burst with energy as they present a new treatment of the show’s bubble-lettered logo. He highlights his exploration of color as a way to “vibrate the viewer.” His designs nail this goal, flashing fast and bright like a drug-fueled sprint through Times Square. ““I wanted it to be big, bold, and weird,” Perry explains of his initial inspiration during our conversation with him. So every episode of the Comedy Central series - returning for its third season next spring - offers the viewer a different sequence and a new glimpse into Perry’s limitless imagination. Artist Mike Perry had so many ideas ahead of his initial meeting with Ilana Glazer and Abbi Jacobson, the show’s creators and stars, that one was not enough. “Ink-vomiting letters, spinning breasts, exploding geometry: one never knows what to expect from the animated title sequences of Broad City. On the Art of the Title website, Aaron Armstrong explains the appeal of Broad City‘s title sequences (bolded phrases my own): Image source: (Accessed ) Image source: (Accessed ) Image source: (Accessed ) Image source: (Accessed ) Image source: (Accessed ) This video ( ) compiles many of these title sequences. I need to design my own titles, so it was useful to research an example that is highly eye-catching, vibrant and dynamic. I was recently reminded of these sequences when coming up with ideas for the aesthetics of my “Type on TV” series. Every title sequence is different, but are all animated in the same vivid style. I have been watching the American comedy Broad City for several years, and I always enjoy the brightly coloured, energetic title sequences that precede each episode.
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